DIGITAL MARKETING
Click the images above to see my work in detail
Event Social Media
Links Hall | Social Media Coordinator
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As Associate Board member, I oversaw social media marketing for Links Hall's Annual THAW Benefit Party and the world premiere of "River See, A Theatrical Jazz Performance Installation." My responsibilities
included content calendar creation and management. I also wrote, edited and scheduled posts for Facebook, Twitter and Instagram. Our digital marketing efforts grew audience awareness and drove ticket sales for both events.
Click the images above to see my work in detail
E-commerce
Social Media
B Corp Store | Social Media Manager
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I managed all social media marketing for the B Corp Store, an e-commerce website featuring products sold by conscious companies called B Corps. Our multichannel social media marketing included Twitter, Facebook and Pinterest. I developed and executed marketing strategies to grow our audience and drive traffic to the site at launch. This included writing, editing and scheduling posts. I performed light design work on digital images optimized for social media and managed the editorial content calendar as well.
Click the images above to see my work in detail
Email Marketing
B Corp Store | Email Marketing Manager
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As manager of email marketing for the B Corp Store,
I created and sent monthly newsletters to our subscribers using Mailchimp. I worked with designers on images and newsletter templates, and also created simple digital assets myself when necessary. I planned the theme and content for each newsletter, wrote and edited copy, made clickable images and buttons, and tested before each launch.